Archive for the 'Marketing' Category

Submitted by: Luis Trevino

More customers.

Any marketer or business owner will unanimously assert that there is nothing more in the world they want than more customers. In this highly competitive marketing business, every business owner should ensure that technology is being leveraged to grow their business.

The History of Lead Generation

Lead generation today is not what it used to be in the past. The marketing strategies that used to work are no longer effective. In the beginning, lead generation was all about relationships and who you knew. Word of mouth advertising was essential and companies had to have impeccable reputations to succeed.

After the invention of the printing press by German printer Johannes Gutenberg in 1450 and eventual radio innovation in the early 20th century, businesses were now able to reach customers that were, for the most part, out of their marketing reach. Nevertheless, relationships were still king.

In fact, it wasnt until the invention of the television that people started interacting less with each other and much less after the internet became popular in the late 20th century.

After the internet introduced mass mail and paid advertisements, the radio, television and newspaper had to take the back seat in marketing. However, social and mobile then turned up and changed everything. Traditional ads are now ignored. Relationships is back but far different. Influence and power shifted to the buyer.

Its time to stop focusing on outbound marketing campaigns and, instead, concentrate on inherently inbound lead generation strategies.

Inbound marketing is a way of promoting a company through social media, search engine optimization methods, newsletters and, especially, blogs. Its a savvy technique considering inbound marketing costs 62% less per lead than traditional outbound marketing (HubSpot).

Today, blogs have become an essential component in the overall strategy of a marketing campaign. A blog will help increase a companys lead generation by 67%, visibility of brand, and digital presence.

YouTube Preview Image

HubSpot shows that blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. When done properly, a blog allow companies to attract prospective clients, build credibility and, most importantly, trust.

Increase Your Websites Traffic

According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! Keep in mind, though, that each of your blog posts should be candid and authentic. They must reflect the companys values.

A company should use a blog as a platform to establish an engaging setting with their new audiences and, in return, increase readership, and drive more traffic to your website. Also, by frequently generating quality content, Google will reward your company by ranking your companys website higher in the SERPs (search engine results page)!

Studies show, however, that 95% of blogs will fail in the first months. It is not because of lack of effort, but because theyre written wrong.

The good news is that Ive put together THE ULTIMATE GUIDE IN CREATING AN OPTIMIZED BLOG FOR SEARCH ENGINES. So dont give up! As Jeremy Wright from b5media puts it, A bad blog is worse than no blog. A dead blog is worse than no blog. But an engaging blog is one of the best things in the world that you can do for your business.

The ULTIMATE 9-Step Guide To Creating An Optimized Blog For Search Engines

1.) The most important piece of string in your blog is your title tag. It makes all the difference. If the right keywords are missing from the title tag, how will your targeted audience find you?

2.) Second to the title, the content in your blog is KING, for obvious reasons, right? You should write quality content and post often using long tail keywords. Long tail keywords are usually three or more words, and are more specific search terms, contrary to head terms.

Head terms are short, one word phrases e.g. Blog. They usually have extreme competition and they have a very high level of cost. You should also include synonyms of the keywords and have a healthy mix of short- and long-tail keywords.

3.) Third, your blog post should be long, containing at least 2,000 words. According to Serpiq, the longer the content, the higher you rank. However, make the first few sentences really short. Research shows that people prefer to read short sentences online.

4.) At least three types of media should be used in each blog, which tend to attack more back-links. Research shows that 40% of people will respond better to visual information than plain text (Source: Web Marketing Group).

Also, accroding to Ansonalex, publishers who use infographics grow in traffic an average of 12% more than those who don’t. Simply put: it’s all about the images. Examples of media include: video, audio, diagrams, charts, interactive media, quizzes, games and info graphics.

5.) Having a powerful social media strategy and having a presence on all major social media sites will also affect, positively, your search engine rankings. 84% of B2B marketers use social media in some form (Source: HubSpot).

6.) Pay attention to design. A well-structured site is a crucial element when it comes to building a SEO friendly website. The design of a website is important because it affects how quickly visitors can find what they are looking for.

A responsive web design is important also because smartphones and tablets have changed the approach toward design and user experience. The following are statistics on SEO friendly websites:

48% of People say a websites design is the number 1 criterion discerning the credibility of a company. (Rareformnewmedia)

47% of people expect a web page to load in two seconds or less. (Econsultancy)

40% will abandon a web page if it takes more than three seconds to load. (Econsultancy)

64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time. (Econsultancy)

88% of online consumers are less likely to return to a site after a bad experience. (Econsultancy)

7.) You should also allow readers to subscribe to your blog. Reader engagement is important when a company is trying to get to know their customers.

8.) This is probably the easiest step. It is critical to gain exposure for your blog. There is nothing easier to building links and as cost effective as submitting to blog directories.

9.) Last, but definitely not least, your blog must not contain misspelled words and be grammar error-free! If you, as a blogger, dont understand the significance of using proper grammar and correct word spelling, youre in for a long ride.

Your websites content is making your companys first impression on your potential clients. If you tackle every single step mentioned above but fail at this, your traffic will suffer. In fact, your business will suffer. Let me emphasize this, users will judge you over those errors and you will lose that customer.

Now, more than ever, companies are jumping into the blog bandwagon as they realize their high ROI (return on investment). There is no better strategy to increase your lead generation than by blogging. Apply these 9 rules when writing your articles and you’ll have a high-traffic, successful blog. If you found the content useful, please share with your friends!

About the Author: Luis is the Chief Marketing Commander at Voyager. In his spare time he likes to explore his creative side by playing guitar, reading inspiring books, and also dabbles around the kitchen for fun.

Visit our Website

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1913068&ca=Internet}



Hair And Beauty Parlour Salon At Your Nearest Location

by

YouTube Preview Image

Discounts GyanA beauty salon or a parlor is a building which is specialized in dealing with the different different cosmetic treatment for both men and women. There are variations in these services as well such as hair salon and spa which especially deal in providing services as per clients desire.Beauty Parlour are becoming one of the prominent figures these days. It is a place where people visit to make their hair, face and nails done which beautifies their looks. Hence choosing a best hair and beauty salon which is nearest to your location is a very important task underwent.

What do you need to consider before choosing beauty parlour?

1.Make a clear picture of what services needs to be done. There is different parlor according to services provided in the salon.2.Consider the backgrounds of the parlor as well. There are various ethnic groups who will have various needs.3.Make sure to get references. People often share their good or bad experiences within peer group therefore before opting for services have a discussion about the services.4.Always prefer authorized and licensed stylists. This means opt for professionals who have undergone right course in the service. For instance the list would go on being lengthy about the considerations as your hard earned money is also involved if you are opting for services. Therefore always opt for right services before taking services.

Beauty treatments provided in beauty parlor:

A beauty parlor is not only constrained to doing make ups and beautifying looks there are several other services provided such as:Hair removal services: these include waxing, threadingFacial services to beautify face looks.Specialized salons for manicures, pedicures, nail arts and hair stylists.Benefits of our services:1.Nowadays there are various types of treatments which are specially provided for body. Starting from head and moving all down to feet. Many people love doing facial therefore there are specialized persons for doing facial similarly there are different trained person for providing massages.2.Another benefit of beauty salon is body massage which is a body relieving activity which helps in making clients stress free and gives then relaxing environment.3.Nail arts: nowadays nails art getting trendy mostly among the youth which helps in beautifying looks in a more perfect manner. For this as well there are specialized and trained person who help us in making our looks better.4:- Beauty pariours are those places where a girl or lady get a new change in herself. These Parlour have a lot of ladies customers who comes on regular basis for her new look.5:- Best Beauty parlour and Rebonding helps a girl or lady when she is going in any function or party and she want something different in her look and if she become ready from one parlour then its very good for her .

Discounts Gyan id India’s biggest platform for

Beauty Parlour

, spa and body massage center, Business to Business marketplace of business to consumer, marketing, business development, lead generation.

Article Source:

eArticlesOnline.com}



By Merv Stevens

Among the various industry buzzwords and catch phrases, affiliate marketing has surfaced and presented itself as an opportunity that has staying power. Affiliate Marketing Programs revolve around promoting other peoples’ products or businesses, and collecting rewards as a finder’s fee when prospects and customers are confirmed.

While building effective Affiliate Marketing Programs may not be as simple as it sounds, tools, training, and support forums are now abundantly available. Developing a fundamental understanding of pay per click (PPC) marketing, and strategic use of keywords, is a good start. Ultimately, though, it is all about traffic.

Leveraging traffic flow is what ultimately determines affiliate success or failure. After all this is what host companies want: seriously qualified visitors who ultimately become buyers. An effective affiliate finds the potentially interested traffic elsewhere, and creates avenues to route them toward the targeted site or sites.

Clearly, the marketed company’s revenue goal requires visitors to buy. Hence, the second part of the mystery: the shopper-to-buyer conversion process hinges on a powerful pre-selling page. This pre-selling page effectively has the shopping visitor salivating for the merchandise long before they ever reach the vendor page. Without this vital preparatory step, visiting shoppers may click on an affiliate link, but never purchase. Only a purchase results in revenue, for the vendor and for the affiliate. Without the purchase, every other piece of the process washes right down the drain.

YouTube Preview Image

On the other hand, merge traffic with the hook of a strong pre-selling page, and you have a personal online ATM machine that remains perpetually stocked. So, for those who are new to the game, seek out training modules that take you through the necessary steps of building an effective site and learning what it takes to make it profitable. Researching, selecting a target market, understanding search engine optimization (SEO), PPC, and further monetizing the website: each of these is a critical step in establishing a powerful affiliate position.

Most available programs assume that the student has no prior knowledge in this field. Video lessons explain all necessary and relevant details. Troubleshooting is often included as well, enabling you to determine why your site is not performing as you anticipated, and so correct the problems accordingly.

Some training programs include an invaluable template for a custom-designed affiliate site as well. This can shave tremendous time off the start-up process. This sets the stage with its design of effective landing pages, consequently helping you quickly build a profitable site. Be sure to find one whose included licenses are unlimited.

An important scientific component that is also business-relevant relates to any of the effective training protocols: the success formula can be replicated. This is proven true in the arena of Affiliate Marketing Programs. Whether building multiple sites yourself, or outsourcing, the same process is used to create effective sites each time.

Website statistics and analysis enable optimization through traffic tracking. Once the traffic flow is established, PPC becomes the operative factor. Training methods should demonstrate how to improve income without spending too much to do so, and include tips on acquiring opt-ins.

These recommendations and key points are simply the tip of the iceberg. Those aspiring to become champions with Affiliate Marketing Programs may feel inundated with training selections. While it may initially seem difficult to identify the best, use these tips and do your research. Look for a comprehensive series of modules, video instructions, and reviews. Testimonial-backed and proven tools are the stand-outs that will meet your needs.

About the Author: Merv Stevens is an online marketer. To discover how to change your life dramatically and earn 100% commissions on the internet with

Empower Network

by using a simple 3-step process that anyone can do; go to his

Empower Network Blog

and learn more about this life-changing opportunity.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=730147&ca=Marketing



Submitted by: Larry Evans

The importance of adsense tracker.

You should not be contented with the reports you are getting out of search engines about your adsense. Although they can tell you what is happening, they do not really tell you how you can still develop these ads to get more money out of them.

Adsense tracker can do all this and more for you. Compared to search engine reports, what you will get from adsense trackers will help you to improve the income you are already getting. Adsense trackers help you and your site grow and not always stagnant.

Adsense tracker:

1. Helps you suggest which keywords and search engines to use to make more money.

Click thru rates are being broken down by adsense trackers into two categories; search engine keywords and the search engines themselves. Once this is done, you will have no more problem in choosing which keywords to use more in a specific engine.

Adsense tracker can also help you in selecting the sites that you can link to. They will choose quality and high traffic sites from among the many existing ones.

YouTube Preview Image

2. Tells you the kind of content you should be creating.

Adsense tracker will be the one doing all the searching through sites and contents that are getting clicked and visited more. It will zero down on the sites that have contents that people are looking for.

When you have more of the topic or content people are searching for, you will be on your way to generating more money than you used to have.

3. Shares with you the ads that are clicked through most often.

As with contents, visitors also have reasons for clicking on an ad that is displayed on a certain page. Adsense tracker will help you understand what is there in these ads that attract the visitor s attention.

With the many adsense already out there, you will need all your creative juices to come up with something that will get the attention of your visitors and fast.

4. Will suggest what colors and ad formats work effectively.

The appearance of your site is as important as the contents you put into them. Since it is the first thing that your visitor will see when they come into your site, you may want to project a good first impression that will last.

Adsense tracker will tell you the format and colors that the more effective sites are using. It will tell you how you can use these colors to get the traffic that you needed. Getting more visitors into your site can only more income coming to you.

5. Gives you real-time statistics.

Some search engine takes time before information are updated. This is not the same thing with adsense trackers. They can give you real-time and instant updates whatever time or day it is.

Every second counts when you are looking out for the most important data. This means that no time should be wasted just waiting for some details to be checked and reported to you.

6. Checks as many domains as possible.

Not all domains can be accessed by search engines. And some takes time before getting connected to.

Using adsense tracker, you can have access to as many domains as you possibly can. And all this in the shortest possible time.

All these are good enough reasons why you should go and get yourself an adsense tracker today.

About the Author: Finally…. An All-In-One System That Runs ALL Your

Joint Ventures

On Autopilot! Active hyperlink must remain with article.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=67619&ca=Internet



Submitted by: Deana Meske

There are a lot of businesses that hesitate to make any changes to their processes. Even an online business website will hesitate to change some of the on-page factors as it might affect their ranking in search results. Dropping in search results will mean that they will lose lots of money. For example, let s say there is a keyword that is making them a couple of thousand dollars per month, if it drops then the traffic will stop. Sine buyers won t be able to find the website, the company won t be able to make the same amount of the money that they did in the past. So, small businesses, particularly, are scared of making any modifications to their business processes.

Now, since small businesses are so cautions, what should giant corporations and large, established businesses do? Should they make any significant changes? If so, then on what grounds and what sort of results, better results, they should expect? What if anything goes wrong? Well, if we look at how scared small businesses are, then we can very well imagine and conclude that large businesses should never change anything if they are established and have a loyal clientele.

But, if we look at some of the large, really large businesses and companies, then we see that they have made take some really major steps, i.e. they have changed the logos. Your logo is your brand identity and it shouldn t be changed. However, some of these businesses have a different perception. Namely, some of the businesses are: Pepsi, Shell, Starbucks and Mercedes.

YouTube Preview Image

These giants don t need an introduction. Who doesn t know Pepsi? Unless a person lives in a cave and doesn t have any connections with the world, everyone knows Pepsi very well. However, recently, Pepsi changed their logo design and because of that there was a lot of criticism and a lot of people didn t like this move.

However, Pepsi had conducted a thorough research before taking this big step. They changed the identity to look more modern and to show that they are evolving with time. So, it was a blunt move from their side. But, one important thing to understand here is that Pepsi is an established business. They don t need any introduction and, thus, they have millions of dollars to execute such a big change.

The same goes with Shell. If you drive, then you know what Shell is. Shell changed their logo several times, but the last time when they changed, they simply removed the name from their logo. Why did they do it? Well, because Shell is such a famous brand now that their image in logo was enough to convey that what company it was and, thus, there was no need for the name in the logo.

Starbucks also did the same thing recently. They kept the siren but removed the circle as well as the company name. Will removing the company name hurt them? Well, not necessarily, because they are already so famous that people know the company very well.

So, this goes to show that big businesses successfully managed to make such a big move because they were already established and well-known globally. However, changing logos is not advisable for small businesses that are not well-known and don t have much marketing budget.

About the Author: Deana Meske is social media specialist and is specialized in Logo Design

logoinn.com/

& Brochure Design

logoinn.com/graphic-design/Brochure.aspx

Source:

isnare.com

Permanent Link:

isnare.com/?aid=698862&ca=Business