Archive for the 'Marketing' Category

By Merv Stevens

Among the various industry buzzwords and catch phrases, affiliate marketing has surfaced and presented itself as an opportunity that has staying power. Affiliate Marketing Programs revolve around promoting other peoples’ products or businesses, and collecting rewards as a finder’s fee when prospects and customers are confirmed.

While building effective Affiliate Marketing Programs may not be as simple as it sounds, tools, training, and support forums are now abundantly available. Developing a fundamental understanding of pay per click (PPC) marketing, and strategic use of keywords, is a good start. Ultimately, though, it is all about traffic.

Leveraging traffic flow is what ultimately determines affiliate success or failure. After all this is what host companies want: seriously qualified visitors who ultimately become buyers. An effective affiliate finds the potentially interested traffic elsewhere, and creates avenues to route them toward the targeted site or sites.

Clearly, the marketed company’s revenue goal requires visitors to buy. Hence, the second part of the mystery: the shopper-to-buyer conversion process hinges on a powerful pre-selling page. This pre-selling page effectively has the shopping visitor salivating for the merchandise long before they ever reach the vendor page. Without this vital preparatory step, visiting shoppers may click on an affiliate link, but never purchase. Only a purchase results in revenue, for the vendor and for the affiliate. Without the purchase, every other piece of the process washes right down the drain.

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On the other hand, merge traffic with the hook of a strong pre-selling page, and you have a personal online ATM machine that remains perpetually stocked. So, for those who are new to the game, seek out training modules that take you through the necessary steps of building an effective site and learning what it takes to make it profitable. Researching, selecting a target market, understanding search engine optimization (SEO), PPC, and further monetizing the website: each of these is a critical step in establishing a powerful affiliate position.

Most available programs assume that the student has no prior knowledge in this field. Video lessons explain all necessary and relevant details. Troubleshooting is often included as well, enabling you to determine why your site is not performing as you anticipated, and so correct the problems accordingly.

Some training programs include an invaluable template for a custom-designed affiliate site as well. This can shave tremendous time off the start-up process. This sets the stage with its design of effective landing pages, consequently helping you quickly build a profitable site. Be sure to find one whose included licenses are unlimited.

An important scientific component that is also business-relevant relates to any of the effective training protocols: the success formula can be replicated. This is proven true in the arena of Affiliate Marketing Programs. Whether building multiple sites yourself, or outsourcing, the same process is used to create effective sites each time.

Website statistics and analysis enable optimization through traffic tracking. Once the traffic flow is established, PPC becomes the operative factor. Training methods should demonstrate how to improve income without spending too much to do so, and include tips on acquiring opt-ins.

These recommendations and key points are simply the tip of the iceberg. Those aspiring to become champions with Affiliate Marketing Programs may feel inundated with training selections. While it may initially seem difficult to identify the best, use these tips and do your research. Look for a comprehensive series of modules, video instructions, and reviews. Testimonial-backed and proven tools are the stand-outs that will meet your needs.

About the Author: Merv Stevens is an online marketer. To discover how to change your life dramatically and earn 100% commissions on the internet with

Empower Network

by using a simple 3-step process that anyone can do; go to his

Empower Network Blog

and learn more about this life-changing opportunity.


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Submitted by: Larry Evans

The importance of adsense tracker.

You should not be contented with the reports you are getting out of search engines about your adsense. Although they can tell you what is happening, they do not really tell you how you can still develop these ads to get more money out of them.

Adsense tracker can do all this and more for you. Compared to search engine reports, what you will get from adsense trackers will help you to improve the income you are already getting. Adsense trackers help you and your site grow and not always stagnant.

Adsense tracker:

1. Helps you suggest which keywords and search engines to use to make more money.

Click thru rates are being broken down by adsense trackers into two categories; search engine keywords and the search engines themselves. Once this is done, you will have no more problem in choosing which keywords to use more in a specific engine.

Adsense tracker can also help you in selecting the sites that you can link to. They will choose quality and high traffic sites from among the many existing ones.

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2. Tells you the kind of content you should be creating.

Adsense tracker will be the one doing all the searching through sites and contents that are getting clicked and visited more. It will zero down on the sites that have contents that people are looking for.

When you have more of the topic or content people are searching for, you will be on your way to generating more money than you used to have.

3. Shares with you the ads that are clicked through most often.

As with contents, visitors also have reasons for clicking on an ad that is displayed on a certain page. Adsense tracker will help you understand what is there in these ads that attract the visitor s attention.

With the many adsense already out there, you will need all your creative juices to come up with something that will get the attention of your visitors and fast.

4. Will suggest what colors and ad formats work effectively.

The appearance of your site is as important as the contents you put into them. Since it is the first thing that your visitor will see when they come into your site, you may want to project a good first impression that will last.

Adsense tracker will tell you the format and colors that the more effective sites are using. It will tell you how you can use these colors to get the traffic that you needed. Getting more visitors into your site can only more income coming to you.

5. Gives you real-time statistics.

Some search engine takes time before information are updated. This is not the same thing with adsense trackers. They can give you real-time and instant updates whatever time or day it is.

Every second counts when you are looking out for the most important data. This means that no time should be wasted just waiting for some details to be checked and reported to you.

6. Checks as many domains as possible.

Not all domains can be accessed by search engines. And some takes time before getting connected to.

Using adsense tracker, you can have access to as many domains as you possibly can. And all this in the shortest possible time.

All these are good enough reasons why you should go and get yourself an adsense tracker today.

About the Author: Finally…. An All-In-One System That Runs ALL Your

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Submitted by: Deana Meske

There are a lot of businesses that hesitate to make any changes to their processes. Even an online business website will hesitate to change some of the on-page factors as it might affect their ranking in search results. Dropping in search results will mean that they will lose lots of money. For example, let s say there is a keyword that is making them a couple of thousand dollars per month, if it drops then the traffic will stop. Sine buyers won t be able to find the website, the company won t be able to make the same amount of the money that they did in the past. So, small businesses, particularly, are scared of making any modifications to their business processes.

Now, since small businesses are so cautions, what should giant corporations and large, established businesses do? Should they make any significant changes? If so, then on what grounds and what sort of results, better results, they should expect? What if anything goes wrong? Well, if we look at how scared small businesses are, then we can very well imagine and conclude that large businesses should never change anything if they are established and have a loyal clientele.

But, if we look at some of the large, really large businesses and companies, then we see that they have made take some really major steps, i.e. they have changed the logos. Your logo is your brand identity and it shouldn t be changed. However, some of these businesses have a different perception. Namely, some of the businesses are: Pepsi, Shell, Starbucks and Mercedes.

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These giants don t need an introduction. Who doesn t know Pepsi? Unless a person lives in a cave and doesn t have any connections with the world, everyone knows Pepsi very well. However, recently, Pepsi changed their logo design and because of that there was a lot of criticism and a lot of people didn t like this move.

However, Pepsi had conducted a thorough research before taking this big step. They changed the identity to look more modern and to show that they are evolving with time. So, it was a blunt move from their side. But, one important thing to understand here is that Pepsi is an established business. They don t need any introduction and, thus, they have millions of dollars to execute such a big change.

The same goes with Shell. If you drive, then you know what Shell is. Shell changed their logo several times, but the last time when they changed, they simply removed the name from their logo. Why did they do it? Well, because Shell is such a famous brand now that their image in logo was enough to convey that what company it was and, thus, there was no need for the name in the logo.

Starbucks also did the same thing recently. They kept the siren but removed the circle as well as the company name. Will removing the company name hurt them? Well, not necessarily, because they are already so famous that people know the company very well.

So, this goes to show that big businesses successfully managed to make such a big move because they were already established and well-known globally. However, changing logos is not advisable for small businesses that are not well-known and don t have much marketing budget.

About the Author: Deana Meske is social media specialist and is specialized in Logo Design

& Brochure Design


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